"Be Your Donor Day." Have you heard of it? It's not a traditional holiday and it gets little fanfare. However, this simple concept has big implications for your nonprofit. Think of "Be Your Donor Day" as a time to measure your donors' giving experience. From testing your donation system to tracking your back office process, you want to make sure every donor's experience is a great one. (read more)

Donor retention is key to a nonprofit's annual campaign and overall fundraising success. Yet many donors focus on getting new donors, rather than keeping the ones they have. So, how do you keep donors? By giving them what they want. And what do donors want? It's surprisingly simple. Do these few simple things, and you'll drive donor commitment, loyalty and retention - and raise more money. (read more)

All nonprofits need to create and keep a diverse revenue stream. And it all starts with your fundraising plan. (read more)

The new year. It's a time for fresh starts and new beginnings. It's a time for plans...and priorities. If you're like most people, you probably feel like you have too many things to do. And you wonder how you'll get them all done. There's no doubt that most nonprofit employees are charged with doing a lot of different tasks. So, I ask you, what's your top priority? And what would happen if you focused your time, energy and resources on that single most important thing? (read more)