In case you missed a post (or just want to re-read a favorite), here are the top 5 nonprofit newsletter articles from 2020. Rankings are based on email open rates and social shares. (read more)

It happens every December. A lot of people will be out of the office. In fact, many nonprofits are closed the last three days of the year. Yet those are some of the busiest giving days of the year! Just because you're taking time off doesn't mean you should stop fundraising. This post offers a copy-and-paste message that will make it easy for your donor to give to your nonprofit in December, even when you're not there to help. (read more)

Make no mistake. Fundraising will look different this year. For the first time since 2008, people are beginning to talk about stopping their giving. Why? Because they feel financially insecure. Some will stop their giving - but they don't want to. Others will give to causes that they see as especially important or relevant now. Bottom line: there's a "new hierarchy" of giving. These are the four types of charities donors may support this year. (read more)

Make no mistake. Fundraising will look different this year. For the first time since 2008, people are beginning to talk about stopping their giving. Why? Because they feel financially insecure. Some will stop their giving - but they don't want to. Others will give to causes that they see as especially important or relevant now. Bottom line: there's a "new hierarchy" of giving. These are the four types of charities donors may support this year. (read more)

There's no doubt that 2020 will go down as one of the most remarkable years in our history. A global pandemic. Record unemployment. A pivotal election. And now, the aftermath of a hurricane along with raging wildfires. You might think it's a perfect storm - that rare combination of events or circumstances, creating an unusually bad situation. I think it's a perfect opportunity for fundraisers. This post offers a bit of inspiration to help you navigate the rest of the year. (read more)

Before you sit down to write your next fundraising letter, think about this. It's more than a "letter" - it's a package. Yet there are key elements that many nonprofits overlook when writing their appeals and putting the package together. I've written before about small things that can make a big difference in your next fundraising appeal. This post will look at four big things that can make an even bigger difference in your campaign results this year. (read more)

Legal experts in the U.S. and Canada report there has been increased interest in updating and writing wills since the coronavirus outbreak. Why? It's a little like toilet paper hoarding. It's about being in control. We can't control a global pandemic. But we can put our affairs in order. And lots of people (including your donors) are doing that now. And you can help them. This post will show you how. (read more)

Early reports are that last month's #GivingTuesdayNow raised more than $500 million - just a tick lower than last December's #GivingTuesday. These results prove that donors are as charitable as ever. They haven't stopped giving during the coronavirus crisis. However, many nonprofits stopped asking. But all is not lost! Here are 5 areas where you want to focus your efforts to raise money in the second half of the year. (read more)

Test, Treat, Track. Chances are, you hadn't heard this phrase before the coronavirus outbreak. The protocol has been around since 2012, and countries that adopted this approach had an early edge in the fight against coronavirus. I share this bit of science because there are some valuable lessons there for fundraisers. You can apply the same three concepts to raise more money. Test. Treat. Track. Learn how here. (read more)

If you're worried about how the coronavirus crisis and a pending recession might impact your nonprofit's fundraising, you're not alone. So much has changed, in such a short time, but one thing remains the same: the important work that you and your nonprofit are doing. How will you keep doing that work? Now and into the future? With those questions in mind, I've curated a list of the best advice I've found. You'll find excerpts here, along with links to the full posts. (read more)

If you're worried about how this election year might impact your nonprofit's fundraising, this post is for you. First, I'll separate the facts from fiction by looking at the impact of political giving on charitable giving. Then I'll share why political giving might, in fact, be good news for your nonprofit. (read more)

A funny thing happens when you ask donors to "Please send $1000, $500, $250, $100, or $50." Fewer people respond, and gifts are lower. Here's why. Smaller donors might think their gift can't help. (Because they see those big numbers first.) And larger donors, who could give more, often give less. (Because you "only" asked for $1,000. True story.) Instead, there's one number that all of your donors can relate to: your core number. And that one number can help you raise more money. (read more)

New year, new goals! Are all of your board members "on board" with making an annual gift to your organization? If not, this is a great resolution for your nonprofit. Every nonprofit should strive for 100% board giving, every year. This post will help you and your board members understand why this is so important (especially if you're a grantseeker). You'll also learn how to get to 100% board giving. (read more)