"Be Your Donor Day." Have you heard of it? It's not a traditional holiday and it gets little fanfare. However, this simple concept has big implications for your nonprofit. Think of "Be Your Donor Day" as a time to measure your donors' giving experience. From testing your donation system to tracking your back office process, you want to make sure every donor's experience is a great one. (read more)

Whether your nonprofit operates on a calendar year or fiscal year, what happens in December is critically important to your annual fundraising success. Giving spikes at the end of the year and fully one-third of December's gifts occur on December 31. So, how can you raise more money in the last four weeks of the year? Here are 4 actions you can take now to raise more money in the next 4 weeks. (read more)

When it comes to fundraising, what do you need to know? First, abandon the idea of a single "annual appeal." Asking for money is no longer a once-a-year activity. In fact, donors expect you to ask more often (and they respond when you do!), so don't wait until this time next year to ask again. Second, the primary focus of your appeal should be to keep your current donors – not attract new ones. Lastly, here are 21 tips and tricks to a better appeal, every time. (read more)

Giving Tuesday is a day that encourages us to give to charity. And it's particularly timely since 'tis the season...the end-of-year fundraising season, that is. And, in order to get people to give, you need to ask. It's as simple as that. Here are some tips for reaching out by direct mail and by email, and also tips to getting your website ready to receive online donations. (read more)

The U.S. Navy is credited with creating the "KISS Principle." The acronym stands for "Keep It Simple, Stupid." You should apply the KISS Principle to your nonprofit's writing. Whether you're writing a grant proposal, a direct appeal or website content, you want to write so your audience will understand...and be inspired to take action. (read more)

Just like April showers bring May flowers, May brings a host of Spring Giving Days. These fundraising events are popping up all over. And it's not surprising, given the success of #GivingTuesday. These events are designed to drive donations, crowdfunding-style. Not only do your donations help other nonprofits, your gifts can actually help you understand and improve your own fundraising efforts. (read more)

It happens every December. A lot of people will be out of the office. In fact, many nonprofits are closed the last three days of the year. Yet those are some of the busiest giving days of the year! Just because you're taking time off doesn't mean you should stop fundraising. This post offers a copy-and-paste message that will make it easy for your donor to give to your nonprofit in December, even when you're not there to help. (read more)

If you're worried about how the coronavirus crisis and a pending recession might impact your nonprofit's fundraising, you're not alone. So much has changed, in such a short time, but one thing remains the same: the important work that you and your nonprofit are doing. How will you keep doing that work? Now and into the future? With those questions in mind, I've curated a list of the best advice I've found. You'll find excerpts here, along with links to the full posts. (read more)

A funny thing happens when you ask donors to "Please send $1000, $500, $250, $100, or $50." Fewer people respond, and gifts are lower. Here's why. Smaller donors might think their gift can't help. (Because they see those big numbers first.) And larger donors, who could give more, often give less. (Because you "only" asked for $1,000. True story.) Instead, there's one number that all of your donors can relate to: your core number. And that one number can help you raise more money. (read more)

New year, new goals! Are all of your board members "on board" with making an annual gift to your organization? If not, this is a great resolution for your nonprofit. Every nonprofit should strive for 100% board giving, every year. This post will help you and your board members understand why this is so important (especially if you're a grantseeker). You'll also learn how to get to 100% board giving. (read more)

Fundraising is never "one and done." And that's especially true for your year-end campaign. Successful campaigns will use a multi-channel approach. The big 3? Direct mail letters, emails, and phone calls. This post will look at how you can use each of these three to your advantage to help you have a successful campaign - and a great start to the new year! (read more)

It's back-to-school time. And if you have kids - whether they're in kindergarten or starting college - you make a plan for getting ready for that all-important first day. What about your nonprofit? Are you getting ready for the most important time of your year? December can be make-or-break for your organization's annual budget. If you haven't started planning your year-end fundraising campaign, now's the time to start. And here are a few ideas to get you going. (read more)

Google. Can you imagine life without it? We use it every single day and in so many ways. There's Gmail, Calendar, Drive, Hangouts, Maps and more. And we can't forget where it all started: good old-fashioned Search. And as much as you use Google, I'd bet there are tools and programs that you're not using...and that could benefit your nonprofit. Here are five of them. (read more)

The good folks at npENGAGE compiled a list of 50 Fascinating Nonprofit Statistics that covers the gamut -- from how many nonprofits there are in the U.S. (1.4 million) to how much is donated to them ($316 billion in 2012), by whom (Boomers give to more charities than Millennials) and how (online giving is growing). Here are 3 statistics that will surprise you. (read more)