Donor retention is key to a nonprofit's annual campaign and overall fundraising success. Yet many donors focus on getting new donors, rather than keeping the ones they have. So, how do you keep donors? By giving them what they want. And what do donors want? It's surprisingly simple. Do these few simple things, and you'll drive donor commitment, loyalty and retention - and raise more money. (read more)

Here are some simple truths: When you give someone a gift, you expect them to say "thank you." And when a donor makes a contribution to your nonprofit, you should always say thank you. In writing. It doesn't have to be handwritten. It could be a typed letter. Or even email. Whatever medium you choose, your "thank you" should have some basic elements. Follow these four simple steps and you'll take your thank you letters from average to All Star! (read more)

When it comes to fundraising, what do you need to know? First, abandon the idea of a single "annual appeal." Asking for money is no longer a once-a-year activity. In fact, donors expect you to ask more often (and they respond when you do!), so don't wait until this time next year to ask again. Second, the primary focus of your appeal should be to keep your current donors – not attract new ones. Lastly, here are 21 tips and tricks to a better appeal, every time. (read more)

Penelope Burk literally wrote the book on "Donor Centered Fundraising" in 2003. So, the idea of donor-centricity isn't new. What's donor-centricity, you ask? It's organizing everything you do around the wants and needs of your donor. And in nonprofit communications, there's nothing more important than making the message about your donor. Here are some examples of how a lot of nonprofits talk to their donors...and how you should be talking to your donors. (read more)

We're taught as children that you always say "thank you" for a gift. Children may be able to get away with a verbal thank you or template-like letters. But your nonprofit can't. If my 10-year-old niece were a nonprofit, you can bet that I'd support her cause. Here are 3 reasons why. Apply these lessons when writing your next thank you to a donor, and you be taking a step towards getting your next gift. (read more)

The U.S. Navy is credited with creating the "KISS Principle." The acronym stands for "Keep It Simple, Stupid." You should apply the KISS Principle to your nonprofit's writing. Whether you're writing a grant proposal, a direct appeal or website content, you want to write so your audience will understand...and be inspired to take action. (read more)

Nonprofits want to hear more donors say "Yes!" (Yes? Yes!) So why do so many nonprofits miss the mark in their fundraising letters? Before you send your next appeal letter to the printer, take a minute to see if you can say "yes" to these three simple questions. You'd be surprised at how many fundraisers can't say their letters do these three things. (read more)

Do you know what donors want? More importantly, are you giving them what they want? When you do, they're more likely to give again and give more when they do. Research tells us that donors want three very specific things. They aren't especially hard to do, yet most nonprofits don't. At least not very well. The first thing donors want is to be acknowledged: promptly, personally, and in a personalized way. This post explores what that means and how can you do it better. (read more)

Are your thank you letters personalized, personal, or both? Putting your donor's name in the letter and referring to the gift amount? That's personalization. Thanking your donor for something specific that they did? That's personal. This post will give you a few examples of how I made some thank you letters personal. Then I'll share some ways you can make your own thank you letters more personal, too. (read more)

Here's a little fundraising inspiration from the football field. Bear Bryant, legendary coach of the Alabama Crimson Tide, once said, "Little things make the difference. Everyone is well prepared in the big things, but only the winners perfect the little things." That's true for your fundraising appeal, too. Yes, there are best practices in letter writing - those are the big things. This post shares 5 simple "little things" you can do to make your next fundraising letter stand out. (read more)

Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. (read more)

Dale Carnegie's seminal book, "How To Win Friends and Influence People," was published 80 years ago. It's an oldie...and a goodie. It wasn't written for fundraisers. However, there are many lessons you can apply when you want to raise more money for your nonprofit. Use what you learn here to build relationships, make stronger appeals, and show appreciation to your donors. Then, you'll raise more money. (read more)

Do your donors feel special? I do, and it's thanks to some tremendous work by nonprofits in my adopted hometown of Bozeman, MT. I made 10 modest gifts to 10 nonprofits on Give Big Day and watched to see what would happen. Wow! Here are some of the ways that I've been thanked for those donations over the last 90 days. Steal these ideas and you'll make your donor's day! (read more)

This month's musing was inspired by a fabulous presentation that I attended at the Fundraising Summit last month. The session on Bequest Marketing was presented by the equally fabulous Leah Eustace, ACFRE. Leah's presentation got me thinking about older donors in general and their importance to your organization. So, this month, I'll share some thoughts about older donors and tips writing to them -- just the way they want to read it. (read more)

Every year on November 15, National Philanthropy Day gives us a chance to recognize and honor the people who make a difference in our lives, in our communities and in our world. You won't find any cards at Hallmark that celebrate this annual event. Even so, I'd like to suggest that you send a card anyway. In fact, I encourage you to thank these 3 different types of supporters this month. (read more)